From Google My Business to Google Business Profile
If you’ve been using Google tools for local SEO for a while, you probably remember Google My Business. In 2021, Google rebranded the platform to Google Business Profile (GBP).
While the name changed, the challenges didn’t. Businesses still need to:
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Update Name, Address and Phone details (NAP)
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Adjust opening hours and holiday schedules
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Publish posts, events and promotions
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Keep information consistent across multiple locations
For businesses with more than one location, this quickly becomes overwhelming. That’s why many are searching for a Google My Business Profile Manager alternative—and that’s exactly what GBPfranchisetool provides.
Why Businesses Need a Manager Tool
Google provides basic tools for editing a single business profile. But when you manage multiple locations, the native interface falls short. Common problems include:
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No bulk editing: Each location must be updated individually.
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Time-consuming posting: Promotions need to be re-entered for every store.
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Inconsistent data: Small errors creep in, harming SEO and confusing customers.
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Limited scalability: Managing more than a handful of profiles is nearly impossible.
For franchises, agencies and multi-location brands, the need for a reliable Google Business Profile manager is critical.
Why Consistency Matters More Than Ever
Google prioritises accurate and active business listings. Inconsistent details across profiles—like one location showing “Closed” when it’s actually open—send the wrong signals to Google.
Consistent management leads to:
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Higher SEO rankings: Profiles that match across locations rank better in the local pack.
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Improved customer trust: Customers can rely on your information.
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More engagement: Google rewards businesses that post updates regularly.
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Reduced confusion: Prevents duplicate or conflicting listings.
👉 Want to learn more about SEO and consistency? Visit our FAQ page.
Why GBPfranchisetool Is the Best Alternative
GBPfranchisetool was built to solve exactly these problems. It’s the modern replacement for the outdated, manual way of managing multiple business profiles.
With GBPfranchisetool you can:
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Bulk Edit Locations – Change hours, phone numbers and addresses across all profiles with one click.
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Post to Multiple Profiles at Once – Share promotions, events and news across every store instantly.
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Secure Authentication – Log in safely via Google’s official API.
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Scalable Control – Whether you manage 2 or 200 locations, GBPfranchisetool adapts to your needs.
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SEO-Friendly Tools – Consistency and regular posting improve your rankings.
Real-World Example: An Agency Managing Clients
Marketing agencies often handle Google Business Profiles for dozens of clients. Without a proper tool, this means wasting hours logging in and out of different accounts.
By using GBPfranchisetool, agencies can:
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Manage every client from one dashboard
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Ensure consistent branding across multiple industries
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Post promotions for clients with a single upload
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Save time and deliver better SEO results
This makes GBPfranchisetool the perfect Google My Business Profile Manager alternative for agencies.
Why Posting Is Just as Important as Profiles
It’s not enough to have accurate hours and addresses. Google looks at activity, too. Businesses that post promotions, offers and news regularly are more likely to rank well and get customer engagement.
GBPfranchisetool makes multi-location posting simple, ensuring every store is included in brand-wide campaigns.
👉 Learn more about multi-location posting in our guide: How to Manage Multiple Google Maps Listings Like a Pro.
Final Thoughts
Google may have retired the “Google My Business” name, but the need for effective management hasn’t gone away. In fact, with more competition than ever, businesses can’t afford inconsistent or inactive profiles.
If you’re looking for the best Google My Business Profile Manager alternative, GBPfranchisetool is your answer.
It saves time, eliminates errors and boosts SEO by ensuring every location is accurate, consistent and active.
👉 Ready to modernise your business profile management? Start your journey with GBPfranchisetool today.
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